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Influence-The Psychology of Persuasion

SKU: BW-0522

Original price was: ₹599.00.Current price is: ₹199.00.

Robert Cialdini explains principles such as reciprocity, commitment, social proof, authority, liking and scarcity, showing how they shape compliance and persuasion.

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Influence-The Psychology of Persuasion

Robert Cialdini explains principles such as reciprocity, commitment, social proof, authority, liking and scarcity, showing how they shape compliance and persuasion.

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